El INMA Transfiere: Workshop ‘Connect, Communicate and Convert: Keys to Present your Technological Capabilities to Successful Companies’.
The INMA’s CEX-SO Strategic Plan aims, among other things, to increase the scientific and socio-economic impact of its research results. A key part of this strategy is to **strengthen the transfer of knowledge**, for which the launch of the program ‘El INMA Transfiere’ is a key milestone.
The first activity that has been designed in the framework of this programme is the workshop:
‘Connect, Communicate and Convert: Keys to Present your Technological Capabilities to Successful Companies’.
which will take place on 27 November 2024, from 9:00 to 15:00 in the AULA of the I+d+i Building on the Rio Ebro Campus.
This meeting is designed to work on the enhancement of knowledge transfer and address one of the main difficulties: effective communication with companies to transfer our technological capabilities.
During the day, we will explore the change of mentality needed to connect with the market and establish the right bridges at a time of great opportunity like the present. We will count on the participation of the innovation and transfer consultancy firm ¿Por qué no? (https://www.porqueno.io/), which will guide dynamics aimed at improving our communication and transfer skills. We will also work on the elaboration of fact sheets that will help to make our capacities visible and to transfer the results of our research in an effective way.
One of the most valuable aspects of the event will be receiving direct feedback from company representatives, which will allow us to learn how to better address our target audience. This is a unique opportunity to boost the transfer of your work and provide you with practical tools to help you bring your skills to the market.
Registration closed.
